Before we try to understand the reasons why the SaaS E-commerce platform is beneficial for your online business venture, it is pertinent to know the other types of platforms using which you can host your site. This will give you a clear understanding as to why SaaS is always better.
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Self-Hosted software is the ones that are open source and you can host your website. But the other functionalities have to be taken care of by the user when it comes to hosting your site using the Self-hosting feature. The Software as a Service (SaaS) platforms comes as a complete package that you need not spend more time and money when it comes to using this.
Reasons why you should use SaaS platforms for your online venture
The following are some of the reasons why SaaS platforms are best for your online ventures. The few are listed below:
Highly efficient websites
The Self-hosted sites were good to go back in the nineties and when the WWW didn’t become commercialized. When E-commerce became a multi-billion-dollar business model, several innovations were bought about to increase the efficiency of the websites.
In today’s world, the users are getting attracted to the Human-Computer Interaction type of software which can only be provided if you use the SaaS platforms. People do not like the standard view of the website when they are purchasing the product. It has to be designed very stylish to attract visitors. The SaaS e-commerce platforms like Shopify and BigCommerce had their platforms designed by using the expert term of designers who are equipped with the knowledge of graphic designing, User Interface design and so on. You need not hire a graphic designer or a UI designer to build your site as it comes pre-installed.
Top-notch solutions
Gone are those days, when databases and tables were used for storage of data. These days, very latest solutions have come about to store the data of the websites via cloud storage platforms and other types of platforms as well. These types of storage platforms can store a large amount of data and it is easy to retrieve data. These platforms also come in with built marketing capabilities. This will lead to a lot of saving in marketing costs and personnel management. Any updates in software, performance speed, and other functionalities can be updated by default. You also keep getting a lot of information about the updates via your mail that you can invest in your site.
Very secure in nature
While you are creating your e-commerce site using the self-hosted software, there are high chances that the website can be hidden in the massive junk of data that is being generated in today’s world. To keep up with the pace and make sure your venture marches ahead of others, you need to use the SaaS platforms like Shopify and BigCommerce. These platforms come in with a lot of security features as when it comes to e-commerce sites, they handle very sensitive information like user details and bank account detail. A huge amount of money is also being transferred to the user’s bank account. The websites cannot be hacked easily as they come with security features. This increases the credibility of your site.
Machine Learning and Artificial Intelligence
When the user is viewing a product from the clothes category, the machine must understand the language of the user and show up all the other types of clothes under the same category. This leads to an increase in sales by creating more leads. It is not possible to employ a person full time to handle the queries posted by the customers. In this case, when you buy a SaaS E-commerce platform, there are inbuilt robots that answer the queries of the users. These are some of the best cost-cutting measures.
Integration with Search Engines
There is an option to integrate the SaaS e-commerce platform with the search engine. This helps us understand the pulse of the user and generate google ads and other type of ads. This is one of the many other significant reasons why SaaS platforms should be used. They have the power to draw users to their sites.
Less time to build the site – Faster Development
When you are going to build an e-commerce site step by step on your own without obtaining the aid of any CMS, then it takes a very long time to build the site. If you are a person who is strong in technical aspects, then it is more than sufficient. But when you are not aware of the basic concepts also, then it is not a good idea to build a site on your own. This is where the SaaS platforms come handy. After you install the platform, you just need to drag and drop the various options to enable the functionalities.
If it takes over a month to build a site step by step, it would hardly take 4 days to build an e-commerce site using SaaS platforms.
Cost-Effective and helps in generating profits
Profit is the core aim of any business venture. There is no point when you are developing a business site that has no return on investment. If you are building a site using SaaS platforms, it is 3 times lesser than building it on your own. It is more worth for the price paid. Due to the great features that have been imbibed in all this software, it is very attractive to the users.
These reasons are more than enough to state why SaaS is needed for your business venture. It is always good to keep up with the trends and you just can’t lag when it comes to running a business in a highly competitive environment. If you want your business to flourish in a very short period, then you can prefer to use these SaaS platforms without any second thought.