Everyone loves reading how-to articles. It gives them step by step information on how to get things done. It makes them feel like they have a clear guide in doing difficult projects. It may be about self-help, home improvement, fashion and many others.
The goal is to provide something relevant for people to read. This will entice your readers to click the link and read the steps from the start until the end. This is one of the most effective strategies for creating headlines that will generate more clicks.
The title alone must already give readers an idea that the content is something that they are interested in. Of course, the content must deliver exactly what the title has promised. For instance, if the title says the readers will be taught how to cook a certain dish, the content must provide all the details. This includes the ingredients, procedure, tools needed and presentation technique.
If the content does not reflect what was promised in the title, it would be a big turn off. It is like being promised a gourmet meal and ending up with a microwave dinner. Once you lose people’s trust, it would be difficult to earn it back. This is why you have to be honest when writing the headline.
The infographic below discusses other ways on how to entice people to click on the headline and read the information you have written. It doesn’t happen overnight, but with consistency, you can build more trust.
Infographic credit: https://howtostartablogonline.net/